The New York Fashion Week opens the catwalk marathon with women´s fashion shows for spring-summer 2017 and reaches its end in Paris on the 5th of October. This edition, which begun this Wednesday, September 7th, to finish on Thursday, September 15th, will be also the stage for a great agitation / changing period for the fashion world.
There is already a great buz around the shows "see now buy now" offering collections immediately available for purchase after the show. Tested last February by a few brands like Rebecca Minkoff, this new formula launched in New York should get into the next main Fashion Weeks Shows around the World.
In the ranks, Tom Ford, who operates his big return to New York scene after several seasons absence. The American designer, who was one of the first to announce last year his conversion to "see-now-buy-immediately" will inaugurate this new selling arrangement at the opening of Fashion Week, Wednesday, with a mixed show moman / man reserved to a selection of elected lucky ones, to which he will reveal his season wardrobe, ie the winter, which will be available for sale right after.
Tom Ford
Adept he also, Tommy Hilfiger who will also adhere to this revolution, will host the September 9 at night its very first open show to the public and broadcast live on site Tommy.com, along which is shown, among others, the capsule collection "TommyXGigi" co-designed with Gigi Hadid.
Diane von Furstenberg will engage on Saturday 10th and Sunday 11th. The brand will reveal the first collection signed by the new creative director Jonathan Saunders, and the items will be also ready to be sold. Rebecca Minkoff will relapse, in turn, with the formula "see now buy now" Saturday at noon.
Google will follow this movement, which wants to bring more and more consumers of the creators, via new search modes that allow Internet users to more easily find information about all the events of the Week New York Fashion, where the images and provided content will be displayed by designers and other fashion operators live in spectacles.
In all, the New York calendar displays this season a more compact program, as highlighted by the Council of American Fashion Designers (CFDA) in a statement. Since the latter took over the calendar of Fashion Week in 2014, the selection process was in fact hardened.
"In September 2014, the program had 394 shows and presentations. Last year, 192 designers obtained their entry, while, on the calendar this year include 151 shows and presentations," says the Council.
It is worth noting in particular the return to the maison Thakoon to the passarelles, founded in New York in 2004 by Thai-American designer Thakoon Panichgul.
Other new names integrating Big Apple´s passarelles on this edition: Akris, leaving Paris, where the house presented the collections since 2004, for this season. The Swiss label, directed by Albert Kriemler, will receive the September 7th, in New York, the Artistry of Fashion Award granted by the Couture Council of the Museum of Fashion Institute of Technology (FIT). The fashion show will take place on the 9th.
Great premiers also for Sies Marjan, the new New York-based brand launched last winter by Sander Lak, former creative director of Dries Van Noten. The young label, which is spoken increasingly in fashion scenes and benefits from the 'fashion stylist' Lotta Volkova´s support, will "catwalk" on Sunday, September 11th.
The rest of the week will be dominated by tenors and lesser known brands. In the program, among others, Jason Wu, Lacoste, Alexander Wang, Victoria Beckham, DKNY directed by Maxwell Osborne and Dao-Yi Chow, Opening Ceremony, The Row, Jeremy Scott, 3.1 Phillip Lim, Oscar de la Renta, whose collection will be drawn by an internal team after the departure of Peter Copping, awaiting the arrival of the new creative directors Fernando Garcia and Laura Kim in February.
Ralph Lauren´s Runway
Of course one can count on Thom Browne, Tory Burch, Coach, Michael Kors and Ralph Lauren with two shows on the night of Wednesday, September 14th. Marc Jacobs will close the week, on Thursday 15, along with Calvin Klein, whose collection will be shown in a meeting format, awaiting the collection by Raf Simons prepared for the next winter.
